7 AI Video Generators Every Digital Marketer Should Use in 2025

In digital marketing, things move quickly, and it pays to look ahead constantly. AI video generators in 2025 are going to be one of the most exciting tools for digital marketing. These are simple-to-use video creation tools that save you endless time, enabling marketers to create quality videos at scale. From the world of social media, ads, and content marketing, AI video generators have changed the way that marketers reach their audience. Here are 7 of the AI video generators you can’t help but consider for your digital marketing needs, beginning with Invideo and its leadership in this space.

1. Invideo

Invideo is a comprehensive AI video generator that stands out for its ease of use and versatility. It’s ideal for marketers who need to create professional videos quickly without prior video editing experience.

Key Features:

  • Text-to-Video Conversion: Simply input your script, and Invideo’s AI automatically generates a complete video with relevant visuals and transitions.
  • Voiceover and Music Integration: Invideo’s AI voiceover generator lets you add voiceovers in over 50 languages, while you can easily add music from the platform’s library.

Invideo is a game-changer for marketers looking to create fast, engaging video content for various platforms, from YouTube to Instagram. Whether you’re using a free ai video app or the full platform, Invideo simplifies the video creation process, making it accessible for everyone.

2. Pictory

Pictory is great at repurposing long-form content like blogs or articles in quick, attention-grabbing video digests. It’s great for marketers who want to adapt existing content into snackable video content.

Key Features:

TextToVideo: Pictory automatically chases down the shortest video in a story, blog post, or text of your choosing.

Custom BrandVisuals: AI recommends the best visuals for easy video creation.

Voiceover & Captioning: Insert text-to-speech voiceovers and captions, making your video more accessible to all types of people.

For content marketers looking to find a way to convert written content into shareable video posts, Pictory is an ideal solution.

3. Lumen5

A very popular AI Video Generator in the marketplace is Lumen5, which specializes in transforming a written text into a ‘sexy’ video. It’s ideal for marketers who need to knock out video content in a hurry, especially as part of those social media campaigns.

Key Features: 

  1. Automatic Video Makers: Lumen5’s AI extracts the most important sentences from your text and pairs them with relevant images. 
  2. Custom Branding: Special marketers can insert their logo, watermarks, and brand colors into the videos. 
  3. Cross-Platform Compatibility: Repurpose videos for your favorite platforms such as Facebook, Instagram, LinkedIn, and YouTube.

In other words, it is a preferred tool for marketers to create high-quality videos in record time.

4. Murf.AI

Murf. AI Voiceover by Snazzy. This is especially handy for digital marketers who are seeking a bit of personalization in their video content.

Key Features:

AI Voiceover Generators are a range of unbelievably natural-sounding voices, great for voiceovers in videos.

  • Text-to-speech: Turn your scripts into lifelike speech and use them in your videos.
  • Multiple Languages: Easily create localized voice-overs for multiple languages at once.

For digital marketers who need that professional voiceover for their video, Murf. AI is a fantastic tool.

5. Animoto

Animoto is an easy way to make videos for free in a snap. It’s ideal for marketers who have to produce ads, social media content, or promos in a hurry.

Key Features:

  • Easy and Intuitive Interface: You just need to feed your photos, videos, and music, and you have a professional-looking video!
  • Pre-Designed Templates: Choose from hundreds of templates that are specifically designed for ads, social media, and more.
  • Branding: Add your logo, brand color, and fonts to align with your company.

Because it’s so simple to use, marketers who just want the dang ahem sexy videos don’t have to fiddle with complex editing software.

6. Descript

Fun fact: Descript is a transcriber, soundbite-finder, and captioning tool all rolled into one! It’s also a flexible tool for marketers who need professional video with awesome captions and transcriptions. 

Key Features: 

  • AI Transcription: Automatically transcribe video and add captions. Overdub: Rather than re-record your release, polish the transcript in a flash for a simple and efficient way to clean up your audio or video.
  • Collaboration Tools: Share your projects with a team to work on your video edits and transcriptions in real time.

Descript is great for marketers who want polished captions and transcriptions for their interview-style videos or podcasts.

7. Runway

Runway is a state-of-the-art AI-to-video editing tool for creators of high-quality video content. It is loaded with creative tools to help marketers produce distinctive, professional videos for social media, ads, or brand content.

Key Features:

AI-Enhanced Tools for Editing: Runway also includes capabilities such as background removal and scene creation.

Collaboration: It allows you to create, edit, and publish video content in real-time with your team.

Editable Templates: Choose between existing templates for short content creation time, or make videos from your own ideas.

Marketers looking to take video content creation to new creative realms find Runway’s impressive AI editing features.

Conclusion

Digital marketing has turned a corner in recent years, specifically when it comes to video content. Testing AI has made creating professional-quality videos easier than ever for digital marketers, regardless of experience level. For a smooth tool, the AI-powered captioning of Invideo is enhancing the realism of AI avatars ‘ features to be a great solution for video marketing, social media content, and even brand promotion.

AI video creators in your content mix enable advertisers to create high-quality videos on the fly, and keep their followers current in a fast-paced digital landscape. If you haven’t already, now might be the time to consider these AI-based tools and take your video content creation game to the next level.